NBA’s Sacramento Kings And Nike Create An AR Experience To Help Fans Engage Outside Of Games
The collaboration resulted in an augmented reality app for fans to preview the team's new jersey and customize it
The Sacramento Kings teamed with Nike to develop an augmented reality application called the Kings + Golden 1 Center. The application was made as a part of Nike’s new eight-year contract to the NBA and as a way for fans to better connect with the teams outside of the games.
Through the application, a user can take virtual pictures with members of the basketball team and preview the new jersey Nike developed. When a user selects the uniform, the outfit gets worn by basketball veteran, Garrett Temple, who also explains the new look. A user can also customize the new jersey as they wish and can even take a picture of it hanging on their wall.
The application works on iOS and Android mobile phones that have augmented reality capabilities.
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