The Nescafé Coffee Taproom made fun of the modern coffee experience and forced customers to make their own coffee

The Nescafé Coffee Taproom opened in Toronto for a limited time and brought a modern coffee experience to the city. The store also poked fun at itself by having no menus or baristas, forcing customers to bring their own coffee, as a way to promote the company’s new Sweet & Creamy coffee blend.

The establishment forced customers who wanted to get inside to first buy a bag of their instant coffee mix. Then customers could use the product’s bar code using an iPad at the front door get in. Inside, there were several instant hot water taps customers could use to heat up and make the coffee they just purchased. The cups inside had names printed on the side of them that were horribly misspelled, poking fun at other coffee shops whose baristas mistakenly do this all the time.

The Nescafé Coffee Taproom in Toronto closed on June 28, however, the company is open to suggestions on their website of where they should open their next pop-up.

Nescafé Coffee Taproom

The Nescafé Coffee Taproom opened in Toronto for a limited time and brought a modern coffee experience to the city. The store also poked fun at itself by having no menus or baristas, forcing customers to bring their own coffee, as a way to promote the company’s new Sweet & Creamy coffee blend.

The establishment forced customers who wanted to get inside to first buy a bag of their instant coffee mix. Then customers could use the product’s bar code using an iPad at the front door get in. Inside, there were several instant hot water taps customers could use to heat up and make the coffee they just purchased. The cups inside had names printed on the side of them that were horribly misspelled, poking fun at other coffee shops whose baristas mistakenly do this all the time.