Netflix Campaign Creates ‘Narcos’-Themed Spanish Lessons

Netflix Campaign Creates ‘Narcos’-Themed Spanish Lessons
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The streaming platform teamed up with language app Babbel to create an app that taught users Spanish phrases from their original drama 'Narcos'

Sara Roncero-Menendez
  • 11 july 2017

You know a show has officially hit cult status when fans around the world start posting about it in Internet memes. Netflix’s hit show Narcos, which tells the life story of Colombian drug lord Pablo Escobar, has definitely incited a slew of fan mania. As such, Netflix, in partnership with language app Babbel and ad agency We Are Social created “Speak Spanish like El Patron”—an interactive Spanish learning app that teaches people important words and phrases from the show.

The app is available in English, French, German, Italian, Portuguese, and Swedish, and incorporates images and dialogue from the show’s first scene. Designed to create buzz for the show’s second season, it primed fans for some of the Spanish they’d be hearing on the show. While it is no longer available for use, it does highlight new ways in which shows can help better connect with fans, even when they speak completely different languages.

Learn more about this innovative language campaign in the video below:

Babbel | We Are Social

You know a show has officially hit cult status when fans around the world start posting about it in Internet memes. Netflix’s hit show Narcos, which tells the life story of Colombian drug lord Pablo Escobar, has definitely incited a slew of fan mania. As such, Netflix, in partnership with language app Babbel and ad agency We Are Social created “Speak Spanish like El Patron”—an interactive Spanish learning app that teaches people important words and phrases from the show.

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+Netflix
+spanish

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