News Stories Printed On Bottles Of Water

News Stories Printed On Bottles Of Water

Targeted at Millennials, this water bottle serves as a quick download on news stories

Jiwon Kim
  • 26 july 2017

Print media is struggling to survive not just in the United States, but everywhere in the world that has access to the internet. In an effort to fight for the existence of print media, branding agency Dentsu Tokyo teamed up with Mainichi Newspapers to print news stories directly on water bottles. It has been especially difficult to connect with millennials, which is why they decided to resort to a direct approach.

Market research found that Japanese millennials purchase around two bottles of water a day, which sparked the idea for the ‘News Bottle.’ Dentu and Mainichi Newspaper also figured out a way to print text with AR content on these water bottles, making it possible for consumers to see live news updates. 30,000 units were quickly purchased—an increase in sales numbers.

This successful and popular campaign led the two partners to redo the campaign except with information on important causes such as environmental measures to protect Mount Fiji and assisting orphans with HIV in Cambodia. This also led to an high increase in donations to these causes as well.

Dentsu | Mainichi

+augmented reality
+news story
+print media
+Water Bottle

More in retail


Amazon Launches Smart Clock, Seeking To Dominate The Home Market

The company hopes to extend its market dominance further with an Alexa-powered, 2.5 inch-screened smart speaker

18 January 2018

Visa Tests A New Secure Card That Verifies Your Fingerprint

Visa is exploring biometric authentication with sensors attached to debit and credit cards

18 January 2018

The Latest


PSFK is proud to host a special half-day conference with expert speakers on new opportunity in brick & data retail

January 17, 2018 | New York City

Derek McCarty discusses how hmbldt is changing attitudes around marijuana

September 27, 2017
No search results found.