Nike And John Mayer Are Unofficially Collaborating On Custom Shoes

Nike And John Mayer Are Unofficially Collaborating On Custom Shoes
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John Mayer hacked the NikeID system to design a Nike shoe collaboration

Ehiremen Okhiulu
  • 26 july 2017

Good news for John Mayer fans! The singer is slated to release an unofficial shoe collaboration with Nike. Mayer designed his gray, black, white, and neon green Air bubble style Air Max 90s on NikeiD. Mayer then proceeded to purchase every single pair that Nike would sell him.

The Nike x John Mayer shoe titled “Spirit Level”, is promoted on the singers Instagram account and will sell through his Shopify page. The shoe is set to be released at the end of July and offers an interesting, new take on the celebrity and brand collaboration model.

NikeiD

Good news for John Mayer fans! The singer is slated to release an unofficial shoe collaboration with Nike. Mayer designed his gray, black, white, and neon green Air bubble style Air Max 90s on NikeiD. Mayer then proceeded to purchase every single pair that Nike would sell him.

+advertising
+apparel
+consumer goods
+customization
+Design
+Fashion
+fitness / sport
+nike
+retail
+Social Media
+Social Media
+Sustainability

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