Nike Brings Performance Footwear Technology To A New Sports Bra

Nike Brings Performance Footwear Technology To A New Sports Bra
Design

The new bra for female athletes makes use of Nike’s Flyknit fabric technology, which has previously been applied only to footwear

Isabella Alimonti
  • 12 july 2017

Nike has designed a new sports bra that uses the company’s Flyknit fabric technology to enhance comfort and breathability. The FE/NOM Flyknit Bra, announced today, makes use of Nike’s digitally engineered knitting process previously used only in footwear.

Flyknit is engineered to be lightweight, release heat and require fewer seams in garment construction. The design team emphasizes the bra’s simplicity, as it is composed of just two panels and one seam (compared to other Nike bras that can consist of up to 41 pieces and 22 seams). “It offers all of the support, strength and comfort of traditional high-support bras even without all of the components typical to those styles,” allowing the wearer to practice her sport comfortably and confidently, Nike’s Senior Bra Innovation Designer Nicole Rendone explained in a press release.

The company hopes the introduction of Flyknit into women’s fitness apparel will reverberate across the wider world of female athletes. “This is bigger than a bra, really,” Janett Nichol, VP of Apparel Innovation at Nike, said. “It’s about breaking down the barriers women face in sports and life.”

Nike

Nike has designed a new sports bra that uses the company’s Flyknit fabric technology to enhance comfort and breathability. The FE/NOM Flyknit Bra, announced today, makes use of Nike’s digitally engineered knitting process previously used only in footwear.

+Design
+Fashion
+fitness
+nike
+Sports
+women

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