The fitness brand will be be offering its sneakers to customers via Instagram

Nike will be the first major sneaker brand to collaborate with Instagram to sell products directly to consumers, the company recently announced. Nike has paved the way in e-commerce once before, when they sold their sneakers directly with Amazon. Nike will utilize Instagram new e-commerce feature. Right now, details are unclear of exactly how Nike will use the app to sell shoes, though other brands have used the platform to tag photos with links to products in the same way a user could tag a friend or another Instagram user in photos.

Nike

Nike will be the first major sneaker brand to collaborate with Instagram to sell products directly to consumers, the company recently announced. Nike has paved the way in e-commerce once before, when they sold their sneakers directly with Amazon. Nike will utilize Instagram new e-commerce feature. Right now, details are unclear of exactly how Nike will use the app to sell shoes, though other brands have used the platform to tag photos with links to products in the same way a user could tag a friend or another Instagram user in photos.