French perfume Serge Lutens is attempting to remind people of a unique childhood memory

Nothing makes time travel possible like scent. One whiff and you’re teleported back to your first stay of school or a frangipani tree blooming in summertime. Perfumer Serge Lutens wanted to bring people back to their childhood by creating a scent resminisicent of losing one’s baby teeth.
Lutens calls the scent Dent de Lait, which in French means “baby tooth”. Despite this name, the aroma more closely resembles that of a sweet hard candy one would eat as a child. In doing so, the aroma attempts to capture the memories of innocence, of a time where everything was fleeting. An advertisement for Dent de Lait shows children trying to pull their first tooth out by tying a string to the doorknob and slamming it shut.

Baby Teeth Perfume

Nothing makes time travel possible like scent. One whiff and you’re teleported back to your first stay of school or a frangipani tree blooming in summertime. Perfumer Serge Lutens wanted to bring people back to their childhood by creating a scent resminisicent of losing one’s baby teeth. Lutens calls the scent Dent de Lait, which in French means “baby tooth”. Despite this name, the aroma more closely resembles that of a sweet hard candy one would eat as a child. In doing so, the aroma attempts to capture the memories of innocence, of a time where everything was fleeting. An advertisement for Dent de Lait shows children trying to pull their first tooth out by tying a string to the doorknob and slamming it shut.