PSFK 2017: What We Learned From A 75-Year-Old Instagram Star

PSFK 2017: What We Learned From A 75-Year-Old Instagram Star
Design

Ji Lee of Facebook talks about a project he started with his father, whose drawings for his grandchildren became a viral hit on Instagram

PSFK
  • 3 july 2017

Working as a creative lead at Facebook Creative Shop, PSFK 2017 speaker Ji Lee certainly knows just how powerful a tool social media can be. Part of a global family that spans three continents, Lee, who lives in New York, wanted to help his father, Chan Jae Lee, who lives in Brazil, better connect with his grandchildren who live in Korea and the U.S.

This was the start of Drawings for my Grandchildren, an Instagram project where Chan posts daily drawings for his grandkids. From the fantastical—dinosaurs of all colors and stripes—to the personal—memories from his life and tidbits of Korean history—Chan uses his Instagram to both connect with his grandchildren in the present and leave something behind for them in the future.

Here are some key takeaways:

Tap Into Old Talents And New Technologies

Chan Jae Lee took on Instagram at age 75 and became a massive success with his artwork, but before that he hadn’t drawn for decades, or even studied art formally. By turning an old hobby into a passion, Chan was able to find purpose in his work. Ji Lee’s message to the audience: “If my 75-year old father can master Instagram, what’s stopping you from conquering your fear?”

Collaborate Globally

One of the more interesting aspects of Chan’s Instagram are the projects he completes with his grandchildren. Allan, who lives in Seoul, sent his grandfather a drawing of a robot, which Chan then completed in Sao Paulo. Despite living on the other side of the world, Chan’s grandchildren in Seoul are able to connect and collaborate with him. The lesson: don’t let distance be an excuse. Work globally and let technology bridge the gaps.

I’d love to draw together with you from time to time. What do you think? Will our views and thoughts be much different? Allan sent me a drawing of a robot, so I quickly drew my part. See the next image. I thought your robot would be bored so I drew his girlfriend and made them hold hands. Then her cool brother robots came to hang out. I like this project of drawing together. It’s fun, right? #drawing #watercolor #robot #drawtogether Tem vezes que quero desenhar junto com vocês. Como seria? Seria muito diferente o que vemos e pensamos? Aproveitei que o Allan me mandou um desenho de robô que ele fez para logo desenhar um também. Mas achei que o robô parecia entediado. Então desenhei uma amiga para ele e fiz com que dessem as mãos. Outros robôs maneiros ficaram muito felizes. E assim vamos fazendo um projeto juntos. Não parece divertido? #robo #projetojuntos 가끔씩 너희들과 함께 그림을 그려보고 싶다. 어떨까? 보는 것, 생각하는 것이 많이 다를까? 마침 알란이 로봇을 그려서 보내주었길래 얼른 나도 그려봤다. 그 로봇이 심심할 것 같았어. 여자친구를 그렸지. 그리고 같이 손잡게 했더니 다른 멋쟁이 로봇 형들이 아주 좋아하네. 이렇게 너희들과 함께 만드는 프로젝트, 재미있겠지? #로봇 #함께그리기

A post shared by Grandpa Chan (@drawings_for_my_grandchildren) on

Working as a creative lead at Facebook Creative Shop, PSFK 2017 speaker Ji Lee certainly knows just how powerful a tool social media can be. Part of a global family that spans three continents, Lee, who lives in New York, wanted to help his father, Chan Jae Lee, who lives in Brazil, better connect with his grandchildren who live in Korea and the U.S.

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