PSFK 2017: Women Aren’t Having Enough Orgasms, So Dame Is Here To Help

PSFK 2017: Women Aren’t Having Enough Orgasms, So Dame Is Here To Help
Design

Dame co-founder Alexandra Fine talks about designing sex products that close the pleasure gap

PSFK
  • 4 july 2017

What would life be without sex? Surely none of us would be here without it. And yet for so many women sex is often less pleasurable for them than for their partners. That was the catalyst that set behavioral psychologist Alexandra Fine (who teamed up with product engineer Janet Lieberman) off on a journey to create Dame Products, a line of sex toys designed to close the “pleasure gap” between women and men.

The products are unique in that they provide clitoral stimulation without getting in the way of sexual intercourse, creating an experience that is engaging for both partners. One of the biggest challenges in reimagining the vibrator, as Fine discusses in her chat at PSFK 2017, was how to design a sex toy that added to the experience of having sex, rather than completely taking it over.

Here are some key takeaways:

Let customer feedback drive product innovation

All too often product designers let their own ideas—however brilliant they may be—take over. Dame is a fantastic example of a company that started from the ground up by listening to the needs of women and their partners, helping to create a sex toy that adequately addresses their needs and desires.

Live your purpose

Part of what makes Dame a success is that it stands for something bigger than just its products. It’s goal to close the pleasure gap between men and women is more than just marketing spin, it drives how the company operates and how its products are designed.

What would life be without sex? Surely none of us would be here without it. And yet for so many women sex is often less pleasurable for them than for their partners. That was the catalyst that set behavioral psychologist Alexandra Fine (who teamed up with product engineer Janet Lieberman) off on a journey to create Dame Products, a line of sex toys designed to close the “pleasure gap” between women and men.

+Design
+psfk 2017
+Sex
+technology
+wellness
+women

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.