Lose It partnered with Helix to obtain DNA profiles that help users understand which specific weight loss plans are most beneficial to them

Fitness app Lose It! partnered with Helix, a genomics company, to create genetics-based weight loss plans for users who want to submit samples of their DNA.

A user orders a DNA kit through embodyDNA and uses it to provide a sample of their saliva. Helix researchers process it (which can take six to eight weeks) and send the results to Lose It. This information allows Lose It to understand a person’s metabolism, food sensitivities, family food health history and more. The company applies the DNA profile to a weight loss plan that lists which foods a user should avoid and which kinds of exercise benefit them the most.

The kit costs $189.99, and the app currently works only with iOS.

embodyDNA

Fitness app Lose It! partnered with Helix, a genomics company, to create genetics-based weight loss plans for users who want to submit samples of their DNA.

A user orders a DNA kit through embodyDNA and uses it to provide a sample of their saliva. Helix researchers process it (which can take six to eight weeks) and send the results to Lose It. This information allows Lose It to understand a person’s metabolism, food sensitivities, family food health history and more. The company applies the DNA profile to a weight loss plan that lists which foods a user should avoid and which kinds of exercise benefit them the most.