Receive A Diet Plan Based On Your Unique DNA
Lose It partnered with Helix to obtain DNA profiles that help users understand which specific weight loss plans are most beneficial to them
A user orders a DNA kit through embodyDNA and uses it to provide a sample of their saliva. Helix researchers process it (which can take six to eight weeks) and send the results to Lose It. This information allows Lose It to understand a person’s metabolism, food sensitivities, family food health history and more. The company applies the DNA profile to a weight loss plan that lists which foods a user should avoid and which kinds of exercise benefit them the most.
The kit costs $189.99, and the app currently works only with iOS.