Renault’s New Nail Polish Doubles As Car Touch-Up Paint
Owners can coordinate their fashion tastes with four shades of popular paint colors
Pairing cars with fashion is nothing new, as both rely heavily on style to appeal to people. Renault is taking a more literal approach by offering some of their automotive paint colors as a fashion accessory. Twingo Nail Polish is a new collection of four colors matched to popular shades available on the Renault Twingo hatchback.
The line was developed in collaboration with cosmetics specialists De Blangy. Rather than selling a product just for painting nails, Twingo Nail Polish colors can also be used a touch-up paint for small scratches on a matching color Twingo.
Renault in’t the only automaker to have experimented with nail polish. Back in 2014 for the 50th anniversary of the Mustang, Ford collaborated with OPI on a line of Mustang Nail colors. They staged a complimentary nail bar at the New York Auto Show that year.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.