Robot Colonel Sanders Takes KFC Drive-Thru Orders

Robot Colonel Sanders Takes KFC Drive-Thru Orders

H.A.R.L.A.N.D, a robot designed to sound like the brand's mascot and take people's orders, is the latest marketing invention from KFC

Sara Roncero-Menendez
  • 10 july 2017

KFC is known for its weird, tongue-in-cheek marketing campaigns, from sunscreen that smells like fried chicken to testing out facial recognition software to recommend orders for guests. However, their latest stunt for National Fried Chicken Day may be the most advanced, and bizarre, choice to date. H.A.R.L.A.N.D (Human Assisted Robotic Linguistic Animatronic Networked Device) is a robot designed to take drive-thru orders from hungry customers and translate the responses from the cashier into Colonel Sanders-speak, with a slight delay.

Created in collaboration with marketing agency Wieden + Kennedy and their in-house engineering team The Lodge, H.A.R.L.A.N.D is no stunt. According to Adweek, executives at Wieden + Kennedy confirmed that the robot was used to take orders at an actual KFC location. No word yet as to whether or not more H.A.R.L.A.N.D robots will be taking orders at a KFC near you, but hopefully this strange little robot won’t cost customers their appetites.

You can watch this chicken-loving animatronic colonel come to life in the video below.

KFCWieden + Kennedy


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