Shu Uemura And Nintendo Collaborate On Super Mario Makeup

Shu Uemura And Nintendo Collaborate On Super Mario Makeup
Advertising

The iconic Japanese brands have partnered to release a new collection of makeup with graphics inspired from the NES game

Zack Palm
  • 20 july 2017

Japanese cosmetic firm Shu Uemura partnered with video game giant Nintendo to create makeup inspired by the game company’s popular franchise Super Mario.

Shu Uemura have developed a variety of beauty products for this collection, but are only planning to release five, along with a train case. Some of these products include pink lipsticks, an eye and cheek color palette, and a Dual Stamp Me Liner featuring a black felt eyeliner tip on one end and a star stamp on the other. The products and packaging display illustrations from Super Mario in the 80’s, featuring characters such as Toad, Princess Peach, and Mario himself.

The first set of products go on sale exclusively in Japan on November 1, with another set slated for release November 15.

Mario Makeup

Japanese cosmetic firm Shu Uemura partnered with video game giant Nintendo to create makeup inspired by the game company’s popular franchise Super Mario.

Shu Uemura have developed a variety of beauty products for this collection, but are only planning to release five, along with a train case. Some of these products include pink lipsticks, an eye and cheek color palette, and a Dual Stamp Me Liner featuring a black felt eyeliner tip on one end and a star stamp on the other. The products and packaging display illustrations from Super Mario in the 80’s, featuring characters such as Toad, Princess Peach, and Mario himself.

+advertising
+beauty
+Fashion
+gaming
+makeup
+Nintendo
+retail

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.