Taking Perfect #FoodPorn Shots Just Got Easier At This London Restaurant

Taking Perfect #FoodPorn Shots Just Got Easier At This London Restaurant

Dirty Bones is giving customers Instagram kits to snap the perfect photo

Matt Vitone
  • 14 july 2017

With all the care and attention many chefs put into beautifully plating their dishes, it can often feel underwhelming when customers try to snap a poorly lit photograph, only to end up with something that looks less than appetizing. London-based restaurant Dirty Bones is circumventing this issue by giving diners at its new Soho location their own Instagram kits.

The free kits come with everything needed for the perfect Instagram photo: an LED camera light, clip-on wide angle camera lens, multi-device charger and even a tripod selfie stick for overhead table shots. The restaurant itself has also been designed with the “Instagram universe” in mind, allowing customers enough room and natural light to take well-composed photographs. Even the restaurant’s menu has been curated for social media, as it is updated frequently with trending dishes to reflect what’s popular online.

Our Cheeseburger Dumplings make even the best behaved a little handsy. đź“·: @fresheather

A post shared by Dirty Bones (@dirtyboneslondon) on

“People love to share what they’re eating on social media, so we wanted to put together something that made it easier to get that perfect shot regardless of the lighting or time of day,” a spokesperson for Dirty Bones told Mashable.

As online reviews and photos become an increasingly important part of doing business for eateries (how often have you dined somewhere based solely on how good the food looks on Instagram?), Dirty Bones is leading the way for restaurants to make sure that what ends up online looks just as good as the food on the table.

Dirty Bones

+Social Media
+Social Media

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.