Taking Perfect #FoodPorn Shots Just Got Easier At This London Restaurant
Dirty Bones is giving customers Instagram kits to snap the perfect photo
With all the care and attention many chefs put into beautifully plating their dishes, it can often feel underwhelming when customers try to snap a poorly lit photograph, only to end up with something that looks less than appetizing. London-based restaurant Dirty Bones is circumventing this issue by giving diners at its new Soho location their own Instagram kits.
The free kits come with everything needed for the perfect Instagram photo: an LED camera light, clip-on wide angle camera lens, multi-device charger and even a tripod selfie stick for overhead table shots. The restaurant itself has also been designed with the “Instagram universe” in mind, allowing customers enough room and natural light to take well-composed photographs. Even the restaurant’s menu has been curated for social media, as it is updated frequently with trending dishes to reflect what’s popular online.
“People love to share what they’re eating on social media, so we wanted to put together something that made it easier to get that perfect shot regardless of the lighting or time of day,” a spokesperson for Dirty Bones told Mashable.
As online reviews and photos become an increasingly important part of doing business for eateries (how often have you dined somewhere based solely on how good the food looks on Instagram?), Dirty Bones is leading the way for restaurants to make sure that what ends up online looks just as good as the food on the table.
Before you start filling up your calendars with conferences to spark your business innovation and personal growth this year, add CXI 2018 conference to your wish list! For its 12th year running, PSFK is hosting an intimate conference where emerging pioneers and established experts will take the stage to discuss all things innovation around the new consumer experience.
Bethany is the Co-Founder of Tech Will Save Us, which teaches multiple skills related to technology and design and provides DIY kits allowing makers to build their own devices with no soldering required. Her work regularly extends into design, art direction, and helping brands and businesses imagine a more positive and collaborative future with technology. She is currently based in London, overseeing all aspects of Technology Will Save Us with a focus on communications, partnerships and brand experience.
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