The Blockchain Is Being Used To Track Food Quality
A new startup tracks a food product as it is processed to ensure it remains at the highest quality on its way to consumers
Tech startup Ambrosus announced its release of an Initial Coin Offering (ICO), a variety of cryptocurrency used for crowdfunding, for the public to invest in its blockchain system designed to track food from farm to consumer. The blockchain program would follow a food product throughout the supply chain, ensuring quality and safety while it is processed.
With this program in place, Ambrosus would have the ability to verify a food’s origins and give suppliers the chance to authenticate the quality of their products to their customers. The startup launches with the assistance of Gavin Wood, co-founder of Ethereum, an open software system that runs smart contracts based on blockchain technology.
The ICO will begin in September.
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Hayley Barna and Mollie Chen, Katia co-founded Birchbox to address their frustrations with having to sift through an endless online supply to find the right personalized beauty products. Aiming to help people find what they want and stumble across items they didn’t know they needed, Birchbox provides sample products to millions of subscribers every month. As co-CEO of Birchbox, Katia is responsible for building relationships with beauty and lifestyle brands and all outgoing promotion. Prior to Birchbox, Katia worked in the financial and real estate sector for Eurohype AG and M&T Bank. She has an MBA from Harvard Business School.