This Toothbrush Wants To Give Brushers 100 Days Of Their Life Back

This Toothbrush Wants To Give Brushers 100 Days Of Their Life Back

Amabrush is the first automatic toothbrush that claims it can brush your teeth in just 10 seconds

Anna Johansson
  • 17 july 2017

As a child, you were probably told to brush your teeth twice a day for at least two minutes twice, as per the American Dental Association’s recommendation. This means you’ve probably been spending at least four minutes of your day every single day since doing just that.

But what if you could get those three minutes and forty seconds back each day? According to the developers of a new toothbrush that can brush your teeth in just 10 seconds, you can do just that, saving up to 100 days worth of productive time over your entire lifetime.

The device is called Amabrush, and it’s the first fully automatic toothbrush the world has seen. Amabrush, which has been under development for the last three years, uses a unique, flexible mouthpiece that looks unlike any toothbrush you’ve ever seen.

The design is more like a mouth guard with toothbrush-like silicone bristles arranged at different angles. It’s attached to a small vibrator knob via a magnetic connection. When inserted into your mouth, you click a button and the bristles vibrate against your teeth, brushing away plaque and other unwanted particles for a cleaner mouth. The bristles move against every side of your teeth, making sure you get a complete clean, even in those hard-to-reach places. The silicone is strong enough to remove plaque, but gentle enough that it won’t cause gum damage.

The vibrator mechanism does all the work. There’s no need to move your hand back and forth, which means you can put your shoes on and brush your teeth at the same time when you’re running late for work. You can remove the mechanism easily and share it, germ-free, with other members of your household who will attach it to their own toothbrushes. When not in use, you can attach it to the charging station. The charge will last for 28, ten-second sessions of tooth brushing.

You no longer have to apply toothpaste the normal fashion either. Simply insert toothpaste capsules into the hand piece, which will be dissolved and distributed through the toothbrush. Amabrush has micro-channels built into its lining so that it automatically distributes the toothpaste while it brushes. In doing so, it dispenses just the right amount of paste so that you don’t waste any of it, and it comes out in foam form, using similar technology to a foam soap dispenser. One capsule will last for more than a month, and it comes in a variety of flavors to suit your tastes.

The “mouth guard” is made from antibacterial silicone that will kill 99.99 percent of all bacteria so that you don’t have to worry about it collecting germs like your regular toothbrush does. Cleaning it is simple: just rinse it the way you would with a normal toothbrush.

I know what you’re thinking: How can 10 seconds of using this toothbrush compete with the original 120 seconds recommended by that ADA? You aren’t the only one with this thought. Dentists and hygiene experts have also expressed concern that this might not be enough time to get the mouth totally clean.

“I do question as to whether 10 seconds is enough time to clean the teeth with two minutes as the current recommendation,” says Dr. Sameer Patel, clinical director at a dental and orthodontic practice in London.

Apparently, it’s in the design. The creators ran the numbers and brushing teeth for the normal two minutes morning and night only gives each surface of each tooth 1.25 seconds of brushing time (if you have the regular 32 teeth that an adult should have). Most people miss places, like their back molars and the backs of their teeth, when they brush, so some teeth get even less attention than that.

Amabrush’s unique design allows it to brush every single surface of each tooth for 10 seconds. When you look at the math, that means you’re actually brushing your teeth eight times better than you were before using a fraction of the time you spent before.

Patel admits that this could be a game changer in oral health if it works as well as it claims. Currently, 90 percent of gum disease and oral health problems are caused by incorrect tooth brushing.

“Technology is advancing the way we practice dentistry and this innovation could be really revolutionary in the way in which our patients clean their teeth. The success of the brush really depends on how well it cleans the teeth and the gums; however, if sufficient this device could have the potential to reduce tooth decay, and thus further dental problems from occurring. The technology behind the brush may help those who tend to brush too hard – limiting subsequent tooth sensitivity – or not thoroughly enough, which often leaves debris and can cause a build-up of plaque in the mouth.”

You’re probably also thinking that this brush will be pretty expensive, but it’s actually fairly reasonable when compared to a typical electric toothbrush. It’s €60 for the basic model, which equates to about $68. The mouthpiece, which you’ll want to replace about as often as a normal toothbrush every 3-6 months, only costs about €5, which is the equivalent of $6. The toothpaste will run you about €3 per capsule, or $3.5. All in all, the entire kit is pretty affordable and well worth the money spent.

It’s still running a round of funding on Kickstarter. Their original goal was just over $57,000 in an all or nothing crowdfund in which they would have shut down the project if they couldn’t reach their goal by August 5, 2017. They’ve had a rousing success, with more than $1.3 million in backing and more than 10,000 backers with plenty of time left in the funding round.

The toothbrush is still in the pre-production phase, but with the overwhelming success of their Kickstarter project, it’s certain to hit the market. The makers hope to ship the first devices by December, but it may be even sooner with the amount of money they’ve managed to accrue.


As a child, you were probably told to brush your teeth twice a day for at least two minutes twice, as per the American Dental Association’s recommendation. This means you’ve probably been spending at least four minutes of your day every single day since doing just that.


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