Joon is specifically targeting a young working clientele

Air France has presented its new airline aimed at millennials and designed to meet their requirements. Joon targets young adult passengers (18-35 year olds) whose lifestyles revolve around digital technology and who are spontaneous and keen on new experiences. It aims to be an authentic and connected offering that stands out in the world of air transport.

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The newest member of the Air France family will begin operating medium-haul flights from Paris-Charles de Gaulle this fall, followed by long-haul flights in summer 2018. Joon won’t be a low-cost airline, offering original products and services that reflect those of Air France.

More than just an airline, it will provide a complete, innovative and offbeat experience for those who believe travel extends beyond the aircraft. Joon is described as a lifestyle brand and a state of mind. The short, punchy and international name is intended to address a worldwide audience.

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The cabin crew uniforms feature contemporary elements and are based on a trendy and comfortable minimalist style. Its visual identity is based on an electric blue color code symbolizing the airline’s dynamic attitude, as well as the sky, space, and travel.

Caroline Fontaine, VP Brand at Air France, said in a press release:

“We started with our target customer segment, the millennials, to create this new brand that means something to them. Our brief was simple: to find a name to illustrate a positive state of mind. This generation has inspired us a lot: epicurean and connected, they are opportunistic in a positive sense of the word as they know how to enjoy every moment and are in search of quality experiences that they want to share with others. Joon is a brand that carries these values.”

You can check out the introductory video below:

Joon

Air France has presented its new airline aimed at millennials and designed to meet their requirements. Joon targets young adult passengers (18-35 year olds) whose lifestyles revolve around digital technology and who are spontaneous and keen on new experiences. It aims to be an authentic and connected offering that stands out in the world of air transport.

The newest member of the Air France family will begin operating medium-haul flights from Paris-Charles de Gaulle this fall, followed by long-haul flights in summer 2018. Joon won’t be a low-cost airline, offering original products and services that reflect those of Air France.