Ticketmaster Will Soon Use Sound To Admit Customers Into Events

Ticketmaster Will Soon Use Sound To Admit Customers Into Events

Soon, users will simply be able to enter events by holding their phone up to a special sensor that detects specific sound frequencies

Sara Roncero-Menendez
  • 14 july 2017

Ticket technology has changed drastically in the last couple of decades, especially since the introduction of the smartphone. Ticketmaster announced that it will now use a new method for letting customers into events: sound.

Partnering with audio data company Lisnr, Ticketmaster will let ticket holders access shows and concerts with proximity-based technologies including RFID, NFC and audio. The ultrasonic sound technology transfers data from one device to another, solely through the use of sound. The way it works is simple: your smartphone broadcasts the sound, ranging from 18.75 kHz and 19.2 kHZ (which is out of range for human hearing), and when you place it under a special scanner at the door to an event, it will verify your ticket.

Going digital with tickets is not only eco-friendly, but also provides vendors and bookers with data as to who is attending their shows. It also provides a way to track the ticket as it passes from customer to customer, cutting down on scalping and illegal ticket sales. Justin Burleigh, EVP of product at Ticketmaster, told VentureBeat that this new tech is meant to create the best experience for the customer:

“We used identity as our North Star—our guiding light to develop a product that makes each individual fan experience the greatest it could be. This means using identity to drive customized experiences based on who you are and where you are, eliminating fraud, resulting in a safer environment, and delivering more personalization based on the specific event you’re attending.”

The technology has also been used by Jaguar Land Rover to facilitate a connection between a car and smartphone. No timeline has been announced as to when Ticketmaster venues will start to use this new ticket system.

Ticketmaster | Lisnr


Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.