Ticketmaster Will Soon Use Sound To Admit Customers Into Events
Soon, users will simply be able to enter events by holding their phone up to a special sensor that detects specific sound frequencies
Ticket technology has changed drastically in the last couple of decades, especially since the introduction of the smartphone. Ticketmaster announced that it will now use a new method for letting customers into events: sound.
Partnering with audio data company Lisnr, Ticketmaster will let ticket holders access shows and concerts with proximity-based technologies including RFID, NFC and audio. The ultrasonic sound technology transfers data from one device to another, solely through the use of sound. The way it works is simple: your smartphone broadcasts the sound, ranging from 18.75 kHz and 19.2 kHZ (which is out of range for human hearing), and when you place it under a special scanner at the door to an event, it will verify your ticket.
Going digital with tickets is not only eco-friendly, but also provides vendors and bookers with data as to who is attending their shows. It also provides a way to track the ticket as it passes from customer to customer, cutting down on scalping and illegal ticket sales. Justin Burleigh, EVP of product at Ticketmaster, told VentureBeat that this new tech is meant to create the best experience for the customer:
“We used identity as our North Star—our guiding light to develop a product that makes each individual fan experience the greatest it could be. This means using identity to drive customized experiences based on who you are and where you are, eliminating fraud, resulting in a safer environment, and delivering more personalization based on the specific event you’re attending.”
The technology has also been used by Jaguar Land Rover to facilitate a connection between a car and smartphone. No timeline has been announced as to when Ticketmaster venues will start to use this new ticket system.
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Reshma Saujani is the founder and CEO of Girls Who Code and the former deputy public advocate of New York City. As Executive Director of the Fund for Public Advocacy, Reshma brought together public and private sectors to encourage entrepreneurship and civic engagement across NYC. Today, she has galvanized industry leaders to close the gender gap in STEM education and empowered girls to pursue careers in technology and engineering through her nonprofit, Girls Who Code. Their mission is to help women reach gender parity in computing fields by exposing more girls to computer science at a young age.
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