Tod’s Campaign Blurs The Line Between Advertising And Cinema

Tod’s Campaign Blurs The Line Between Advertising And Cinema
Advertising

This 15-minute promotional film with a plot and full-fledged characters feels far from a typical advertisement

Jiwon Kim
  • 12 july 2017

Events such as the Super Bowl and the Cannes Lions Festival showcase and celebrate some of the best advertisements that go beyond traditional product plugs and border on art. Luxury goods company Tod’s recently produced a short film called ‘Harvest Moon‘ to promote its latest clothing collection. Instead of the typical plotless and more ambient pieces common among fashion companies, this video ad is beautifully shot with defined characters and a story.

It actually feels like a short film and the clothes are not the obvious stars. Instead, viewers find themselves watching two characters (played by actors Valeria Bilello and Gwilym Lee) develop a relationship during this 15-minute film set in Capri, one of Italy’s famous islands. At the same time, it is easy to fall in love with their outfits, which seem to embody the beauty of their surroundings.

Tod’s also released a short version of the ad, which runs less than two minutes.

Harvest Moon

Events such as the Super Bowl and the Cannes Lions Festival showcase and celebrate some of the best advertisements that go beyond traditional product plugs and border on art. Luxury goods company Tod’s recently produced a short film called ‘Harvest Moon‘ to promote its latest clothing collection. Instead of the typical plotless and more ambient pieces common among fashion companies, this video ad is beautifully shot with defined characters and a story.

+advertising
+Entertainment
+Europe
+Fashion
+Luxury
+short films

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