Adidas Is Selling A New Line With A Text-To-Shop Billboard

Adidas Is Selling A New Line With A Text-To-Shop Billboard
Advertising

The second nontraditional retail release of Alexander Wang's collaboration with Adidas came out in New York City

Zack Palm
  • 1 august 2017

Adidas and Alexander Wang have released the second season of an exclusive collaborative collection in New York City. For access to the collection, customers must locate specific posters placed throughout Manhattan with a phone number and product code—cluster of which were placed at Clarkson and Greenwich Streets, containing all 27 available product codes. Customers had to text the number at 12pm on July 29 to engage with a chat bot.

Wang wanted this collection to pay homage to rave culture and cyclists, which is highlighted in the promotional video Ryan Staake directed to help tease the collection prior to its release. The entire collection releases globally on August 5 and will be available online.

Alexander Wang Season 2

Adidas and Alexander Wang have released the second season of an exclusive collaborative collection in New York City. For access to the collection, customers must locate specific posters placed throughout Manhattan with a phone number and product code—cluster of which were placed at Clarkson and Greenwich Streets, containing all 27 available product codes. Customers had to text the number at 12pm on July 29 to engage with a chat bot.

+Adidas
+Alexander Wang
+cities
+consumer goods
+cycling
+Design
+Fashion
+fitness / sport
+mobile
+new york city
+Poster
+retail
+technology
+USA

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.