Amazon Brings In YouTube Stars For A Home Makeover Show Designed To Sell Products
Amazon and Kin Community are working together to create the program where home products are featured alongside some of YouTube's biggest personalities
Amazon has partnered with Kin Community, a media company based in California, to create a home makeover show called Overhaul. The show features YouTube stars getting their homes redone—and makes the products in the show available for viewers to purchase as they stream the video.
Viewers will be able to find this show in a special hub area on Amazon’s website. The hub was designed for someone to watch the show and seamlessly have the capacity to purchase the products highlighted in the program. If a viewer finds the original product too expensive for their budget, the hub will list alternative, affordable items beneath the original one. After a star’s episode airs, they will release videos displaying what their homes look like on their YouTube page.
Overhaul will be released in September with six episodes in the first series.