This At-Home Blood Test Is Trying To Open The Floodgates To The Coveted ‘Quantified Self’

This At-Home Blood Test Is Trying To Open The Floodgates To The Coveted ‘Quantified Self’
Health

Thriva is a home blood test that lets people track a range of internal blood markers associated with good or bad health

Ido Lechner, Home Editor
  • 7 august 2017

“The NHS is an incredible institution and is ‘free,’ but because it’s so challenging to access, people wait until they’re sick before lifting the lid on their bodies. The consequence? We’re locked in a reactive health paradigm,” said Hamish Grierson, co-founder and CEO of a Seedcamp-backed health startup based in London. “Until now, people haven’t been able to access the tools that enable them to take control; to own and to make better decisions about their health.”

Enter Thriva, a self-administered home finger-prick blood test supplier that is spearheading the ‘quantified self’ movement. With a quick poke of a needle, the device promises to track your cholesterol levels, liver and kidney functions, and a myriad of additional blood markers associated with good or bad health.

“Everyone knows prevention is better than cure. In reality though, getting access to some of the most impactful information there is—data about how you’re really doing on the inside—is broken,” Grierson told TechCrunch. “[What we’re doing is] we’re making it super easy for anyone to quickly, conveniently and accurately find out what’s going on inside their bodies.”

Arriving with a clear set of instructions and multiple spare lancets in the event that drawing enough blood proves difficult, just about anyone is capable of self-administering a test. From there, the blood samples get sent back to Thriva’s lab, where the results are analyzed and uploaded to a platform that interprets your results. The company then offers custom reports and recommendations crafted by a healthcare professional to suggest lifestyle changes you can take to improve your health.

At £49.99 (about $65), the kit isn’t the cheapest option on the market, but for all its precision and ease-of-use, it might prove valuable in removing the guesswork of whether you should pay the doctor a visit. Plus, if the kit is covered by the National Health Service as a resident of the United Kingdom, it’s all the more reason to have it come to you, rather than venturing out to the nearest blood clinic.

Among Thriva’s customer segments are employers looking to offer their workers some atypical benefits at a lesser cost. And as the list of detectable conditions grows, so too does the value that Thriva brings its users.

Thus far, the company seems to be headed on the right track, employing an ethical stance on democratizing blood testing without forgoing accuracy in measurements. Future tests are scheduled to focus on factors such as energy levels, vitamin D deficiency and fertility-related issues. The company has also set its sights on people suffering from bloating or possible IBS/IBD related symptoms, which could prove to be a huge market given the trending tendency to self-diagnose when experiencing these complications.

Thriva

“The NHS is an incredible institution and is ‘free,’ but because it’s so challenging to access, people wait until they’re sick before lifting the lid on their bodies. The consequence? We’re locked in a reactive health paradigm,” said Hamish Grierson, co-founder and CEO of a Seedcamp-backed health startup based in London. “Until now, people haven’t been able to access the tools that enable them to take control; to own and to make better decisions about their health.”

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