Audi Campaign Illustrates Just How Much Phones Contribute To Distracted Driving
The ads aim to demonstrate how using your phone while on the road can warp a driver's perception of the world in front of them
The ads demonstrate how your field of vision narrows when using your phone to text or scroll through social media as you’re navigating the road. One image, for example, shows how a driver will be much less likely to notice a deer running across the road while a phone is capturing their attention.
Another ad in the campaign portrays an Instagram shot of a scenic road pasted on top of a more expansive view of the same road, making a point about how drivers are typically not able to multitask as well as they assume they can.
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Bertrand is a psychiatrist and balloonist that completed the first ever non-stop balloon flight around the globe with his partner Brian Jones. His most famous endeavor is Solar Impulse, a project launched in 2003 in collaboration with the École Polytechnique Fédérale de Lausanne (EPFL). The goal was to create a solar-powered, long-range aircraft, and in 2012, the aircraft operated by Piccard and Andre Borschberg made its first intercontinental flight from Morocco to Switzerland. Piccard is currently aiming to complete the first flight around the world on solar power alone, which commenced on March 9, 2015 and will span the course of five months.
Colin Beavan, author of No Impact Man and How To Be Alive, divulges the one thing that the majority of happy, successful people have in common