Audi Campaign Illustrates Just How Much Phones Contribute To Distracted Driving

Audi Campaign Illustrates Just How Much Phones Contribute To Distracted Driving

The ads aim to demonstrate how using your phone while on the road can warp a driver's perception of the world in front of them

Lauren Kirkwood
  • 10 august 2017

Advertising agency Saatchi & Saatchi Bulgaria has teamed up with Audi to launch a new print campaign geared toward raising awareness about the dangers of using a cell phone while driving.

The ads demonstrate how your field of vision narrows when using your phone to text or scroll through social media as you’re navigating the road. One image, for example, shows how a driver will be much less likely to notice a deer running across the road while a phone is capturing their attention.

Another ad in the campaign portrays an Instagram shot of a scenic road pasted on top of a more expansive view of the same road, making a point about how drivers are typically not able to multitask as well as they assume they can.

Saatchi & Saatchi Bulgaria | Audi

+distracted driving
+road safety
+Saatchi & Saatchi

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