Audi Campaign Illustrates Just How Much Phones Contribute To Distracted Driving
The ads aim to demonstrate how using your phone while on the road can warp a driver's perception of the world in front of them
The ads demonstrate how your field of vision narrows when using your phone to text or scroll through social media as you’re navigating the road. One image, for example, shows how a driver will be much less likely to notice a deer running across the road while a phone is capturing their attention.
Another ad in the campaign portrays an Instagram shot of a scenic road pasted on top of a more expansive view of the same road, making a point about how drivers are typically not able to multitask as well as they assume they can.
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At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.