The font is designed to give readers a better experience and ultimately save the broadcasting company money

BBC has announced that it will soon be rolling out a new font that was specifically designed to be seen clearly on mobile devices. The font, dubbed BBC Reith, is named for Lord Reith, the founder of BBC.

While the company currently uses Gill Sans, Arial and Neue Helvetica, those fonts are better suited to being read in print and are not ideal for consumers who most often scan the news on the small screens of their cell phones, according to Colin Burns, chief design officer at BBC Design & Engineering.

The switch over to the new BBC Reith font will also save the company money by allowing it to forgo paying for licenses to use other fonts. BBC plans to introduce the new typeface gradually.

BBC


Lead Image: Closeup of female hand using a smartphone via Shutterstock

BBC has announced that it will soon be rolling out a new font that was specifically designed to be seen clearly on mobile devices. The font, dubbed BBC Reith, is named for Lord Reith, the founder of BBC.

While the company currently uses Gill Sans, Arial and Neue Helvetica, those fonts are better suited to being read in print and are not ideal for consumers who most often scan the news on the small screens of their cell phones, according to Colin Burns, chief design officer at BBC Design & Engineering.