Bet On A ‘Fast And Furious’ Race During This High Production Campaign

Bet On A ‘Fast And Furious’ Race During This High Production Campaign
Advertising

An advertisement allows viewers to bet on the winner of a staged car race for the chance to win a cash prize

Lauren Kirkwood
  • 23 august 2017

A 90-second short film from sports betting company Bwin, created by advertising agency BBH London, asks viewers to bet on the outcome of a dramatic, Fast & Furious-style car race with the hope of winning the grand prize of £100,000.

The ad, called Black vs Yellow, features a yellow cab and a black police car careening through city streets until the action pauses to prompt the viewer to place a bet on which car will win the race. The winner will be revealed in another film, set to be released on September 12.

Filmed in Thailand, the production features stunt actors whose experience includes James Bond and Fast & Furious movies. The campaign will run in Germany, Italy, Belgium, Greece, Spain, France, Denmark, Netherlands and the United Kingdom.

Black vs Yellow

A 90-second short film from sports betting company Bwin, created by advertising agency BBH London, asks viewers to bet on the outcome of a dramatic, Fast & Furious-style car race with the hope of winning the grand prize of £100,000.

+advertising
+Asia
+Brand Introduction
+cities
+Entertainment
+Europe
+Sports
+UK

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