Buzzfeed Made A Connected Hot Plate That Syncs With Viral Cooking Videos

Buzzfeed Made A Connected Hot Plate That Syncs With Viral Cooking Videos
Advertising

The Tasty One Top helps you get social media-worthy results

Matt Vitone
  • 1 august 2017

Trying to replicate those mouth-watering cooking videos you’ve seen on your social media feeds no longer needs to end in disappointment. To help fans of its Tasty video series get the same delectable results at home, Buzzfeed has announced the Tasty One Top, a mini induction range meant to work with Tasty’s videos.

Buzzfeed partnered with GE to help develop the technology behind the One Top, which it claims to take the guesswork out of cooking. Using crystal glass and integrated sensors, the cook top is unique in that it can keep track of the surface temperature of pots and pans placed on top of it, rather than just the temperature of the cook top itself. This allows the One Top to hold liquid temperatures to within one degree Fahrenheit, and the surface temperature of the pan to within five. An included thermometer helps provide even further accuracy, keeping track of the internal temperature of meats and fish.

The One Top is being launched with an accompanying Tasty app, which includes a database of over 1,700 recipes from the website’s archives. Each video is broken down step by step to help home cooks follow along. And if that wasn’t easy enough (and here’s where the One Top’s unique selling point comes in) the app communicates with the cook top via Bluetooth, automatically controlling the temperature. The One Top works in unison with the app to alert the chef when its time to add ingredients, flip something over or when things like steak or fish are finished cooking. More seasoned chefs can also just control the temperature themselves using buttons on the face of the machine.

Buzzfeed says the cook top can be used for various food preparations, letting home cooks sous vide, pan fry, slow cook and more. And being a Tasty-branded product, the One Top is social media ready, coming in an aesthetically pleasing light blue or black color that will surely pop on any top-down cooking videos you want to shoot.

The One Top, which will be released in November in limited quantities and retail for $149, is the latest extension of the Tasty brand. Buzzfeed previously released a Tasty cookbook and a hot glue-style gun for cheese, called the Fondoodler. Tasty is currently taking reservations for the One Top, while the app is already out for iOS and “coming soon” for Android.

Buzzfeed

Trying to replicate those mouth-watering cooking videos you’ve seen on your social media feeds no longer needs to end in disappointment. To help fans of its Tasty video series get the same delectable results at home, Buzzfeed has announced the Tasty One Top, a mini induction range meant to work with Tasty’s videos.

+Apple
+Automotive
+buzzfeed
+Cooking
+Food
+ge
+General Electric
+Google
+home
+IoT
+retail
+tasty
+technology
+viral
+work

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.