Chuck E. Cheese’s New Remodel Ditches Animatronic Branding

Chuck E. Cheese’s New Remodel Ditches Animatronic Branding
Advertising

The kid-friendly chain is making big changes, including a sleeker look and the removal of those animatronic singing animals

Sara Roncero-Menendez
  • 29 august 2017

Many kids (and former kids) can remember going to Chuck E. Cheese’s for a birthday party or after Little League, running around the arcade with tokens and watching the clunky animatronics show. Now the brand is looking to revamp their decidedly 1990s look for a sleeker, modern design that includes simple wooden booths—and not one animatronic singing animal.

“Kids stopped watching the animatronic shows,” Chuck E. Cheese’s CEO Tom Leverton told Eater. “What we’ve seen over time with improvements in tech, with screens, and the expectations of kids today, the animatronics aren’t the main draw.”

This new look debuted at three locations in San Antonio, Texas, with Kansas City locations due to be remodeled this fall. The other Chuck E. Cheese’s locations around the country will also be changing to this updated model in the next year.

Chuck E. Cheese’s

Many kids (and former kids) can remember going to Chuck E. Cheese’s for a birthday party or after Little League, running around the arcade with tokens and watching the clunky animatronics show. Now the brand is looking to revamp their decidedly 1990s look for a sleeker, modern design that includes simple wooden booths—and not one animatronic singing animal.

+advertising
+Brand Development
+branding
+children
+Design
+Entertainment
+fitness / sport
+Food
+restaurant
+retail
+sport & fitness
+USA

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