Coca-Cola Made An Entire Stop Motion Ad Out Of Recycled Bottles
The drink brand's new advertisement, made using only recycled plastic, focuses on second chances
A new stop motion advertisement from Coca-Cola centers on the idea of second chances, showcasing the story of two soda containers loving one another as they continually get recycled into new bottles. The two bottles consistently find one another as their owners recycle them for Coca-Cola to reuse.
The real highlight is how the ad was produced and designed. Everything used in the video was made from a recycled plastic—from the models and the background, to the liquid inside of the bottles, to the manufacturing line. The advertisement also serves as a reminder to consumers of Coca-Cola’s environmental promise of having 50% recycled plastic in their bottles by 2020.
Coca-Cola aired the ad in the United Kingdom and Ireland and posted the video to the Coca-Cola Great Britain and Ireland YouTube channel for anyone to view.
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