Creative 20-Sided Dice Act As A Pocket Startup Advisor

Creative 20-Sided Dice Act As A Pocket Startup Advisor
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The multi-sided dice are covered in clichéd phrases like "disrupt the market" that jokingly advise startup founders on what to do next

Zack Palm
  • 15 august 2017

Entrepreneurs launching their own startups don’t always know the next steps. Books, planners, apps and tools have tried to frame themselves as essential guides startup development. Morgan Lopes decided to have a little fun with the idea and created the Pocket Startup Advisor, a 20-sided die covered in clichéd advice.

Twenty tongue-in-cheek phrases provide a startup CEO with a suggestion of what they should next for their company. These include “ship it!,” “disrupt the market,” “create prototype,” and “throw launch party.” Don’t know what to do next? Roll the dice to find out, especially during all-hands meetings.

Lopes wanted to poke fun at startup culture and the fact that some founders feel they need to have a special gadget to help them run their businesses. There’s no clear-cut method to build a successful startup.

Lopes made the Pocket Startup Advisor available for $20, with the first batch of dice headed to customers in the fall.

Pocket Startup Advisor

Entrepreneurs launching their own startups don’t always know the next steps. Books, planners, apps and tools have tried to frame themselves as essential guides startup development. Morgan Lopes decided to have a little fun with the idea and created the Pocket Startup Advisor, a 20-sided die covered in clichéd advice.

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