Ford Expands Crowdsourced Shuttle Service To New York

Ford Expands Crowdsourced Shuttle Service To New York
Automotive

The company aims to increase transit options for busy commuters and riders in underserved areas

Lauren Kirkwood
  • 23 august 2017

Ford‘s Chariot shuttle service, which began operating in San Francisco and launched in Austin not long after, launched August 16th in New York City. The service debuted in the Big Apple with two routes, one of which runs from the Lower East Side to Midtown Manhattan, while the other runs from Greenpoint to Dumbo in Brooklyn.

The goal of Chariot is to provide another local transit option for busy commuters and visitors to the city, all while catering to what its riders actually need in terms of local transportation. The Chariot app is crowdsourced, meaning users can suggest their own new routes, perhaps in areas that currently lack nearby subway stops or are otherwise underserved by local transit.

To decide on Chariot’s routes in New York, Ford’s data analytics team examined multiple factors to narrow down the paths that would best serve the greatest number of riders. The Lower East Side and Greenpoint, while both fast-growing areas, do not offer a variety of transportation options, making them ideal candidates for Chariot routes, according to Chariot CEO Ali Vahabzadeh.

“I think the public is going to use Chariot and micro-transit in different ways [in NYC],” Vahabzadeh told TechCrunch. “Using Chariot in Brooklyn when the L-train is shut down, or event-based transit, for example. We can keep these running around the clock, with high-participation occupancy rates, so we’re going to learn a whole new set of lessons we can add to our playbook.”

While Chariot has had an ongoing dialogue with New York’s Taxi and Limousine Commission to ensure the service follows all city regulations, Vahabzadeh said the company’s primary goal is to prove its ability to adapt and serve customers in the new market.

Ford plans to put 60 Chariot vehicles that can accommodate more than 12 passengers each on the road this fall in New York. In San Francisco, the company operates more than 200, and in Austin it has about 50.

Chariot

Ford‘s Chariot shuttle service, which began operating in San Francisco and launched in Austin not long after, launched August 16th in New York City. The service debuted in the Big Apple with two routes, one of which runs from the Lower East Side to Midtown Manhattan, while the other runs from Greenpoint to Dumbo in Brooklyn.

+Apple
+Automotive
+cities
+crowdsourcing
+fitness / sport
+ford
+NYC
+retail
+sport & fitness
+technology
+travel
+USA

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