LCD Soundsystem Releases A New Single Accompanied With A VR Experience

LCD Soundsystem Releases A New Single Accompanied With A VR Experience
Advertising

LCD Soundsystem work with Google's Data Arts Team to launch virtual reality dance experience Dance Tonite

Zack Palm
  • 25 august 2017

After a five year hiatus, American rock band LCD Soundsystem have returned with a new single that can be experienced in virtual reality,  called ‘Dance Tonite’.  Made in collaboration with Google’s Data Arts team, the single can be viewed using an HTC Vive or Oculus Rift.

As soon as a wearer dons the headset and activates the service, they get dropped into a colored room with controllers represented as small sticks and their headset a cone. Then the program starts to record the user as the band’s music begins to play and the user will has 16 seconds to dance while the program records their movement. After 16 seconds, the music stops, and then the user must move to a different position or stop, before the music starts up again allowing the user to add more impromptu choreography, and creating other dancers represented by the small sticks and cone. This happens 10 times throughout the song. Afterwards, the program takes this footage and saves it for others to view.

Dance Tonite does not require a virtual reality headset, however, those who choose to watch it without one will have a limited viewing experience. The Data Arts team  made the project’s code available to the public on github.com.

Dance Tonite

After a five year hiatus, American rock band LCD Soundsystem have returned with a new single that can be experienced in virtual reality,  called ‘Dance Tonite’.  Made in collaboration with Google’s Data Arts team, the single can be viewed using an HTC Vive or Oculus Rift.

+advertising
+Augmented & Virtual Reality
+Entertainment
+Google
+HTC Vive
+IoT
+lcd soundsystem
+Music
+oculus rift
+technology
+VR
+work

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.