How Data Will Transform Healthcare

How Data Will Transform Healthcare
Health

Scott Lachut, President of Research & Strategy at PSFK, uncovers key themes from the Future of Health report

PSFK Labs
  • 11 august 2017

In some capacity, nearly every individual has a patient record that sums of their personal and family medical history over a series of visits, tests and treatments. In theory, this is a powerful tool that doctors can leverage to understand changes over time, suggest the best care and predict future outcomes, but in reality, the information they contain is at best an approximation of a person’s actual well-being at any given time and therefore fail to be truly useful.

At its core, the health care system is not set up to deal with patient data. Nearly every visit to a hospital or clinic, particularly when it involves a new provider, feels like a reset, requiring multiple forms be filled out, with information that is often inaccurate or incomplete. Add to that the fact that patient records are often siloed between multiple offices and the picture gets even murkier – every provider is only seeing a narrow slice of the individual’s health story.

During an actual consult, the doctor or nurse needs to split their attention between reviewing and entering information, actually speaking to a patient and conducting tests, which leaves little or no time to make use of the actual record. As a result, treatments are based on broad generalizations, which are themselves built on a process of trial and error. And even when successful, these care plans are rarely followed up on to understand effectiveness.

By its very definition, a record is something archival, whereas a person’s life is dynamic and always in a constant state of flux. Up until recently, is was impossible to capture the collection of broader external factors and resulting changes continuously happening within daily life, but the widespread adoption of mobile, wearables and IoT devices with an increasingly sophisticated set of sensors is empowering people to take a more active role in tracking and managing their health. When combined with genomic data pulled made available from increasingly accessible tests, individuals can now create a ‘living’ picture of their well-being, which is not only comprehensive and up to date, but can also be plugged into the health care system to augment existing information.

To handle this influx of information and supplement the expertise of providers, the health care system has begun to integrate AI and machine learning technologies into their practices. At both a macro and patient level, these tools give doctors, researchers and clinicians the ability to extract meaningful insights from this data, which can be used to deliver more exact diagnoses, uncover novel cures or support an ongoing model of care. When leveraged alongside emerging technologies and custom manufacturing processes, this data-driven approach can enable the delivery of highly bespoke treatment plans and medications at scale, while reporting valuable information related to outcomes back into the system.

In our Future of Health report, we envision patient records transforming into living health databases that evolve alongside an individual and ultimately power the entire system to provide a precision level of care.

Download the Future of Health report now!

PSFK Future of Health from PSFK

In some capacity, nearly every individual has a patient record that sums of their personal and family medical history over a series of visits, tests and treatments. In theory, this is a powerful tool that doctors can leverage to understand changes over time, suggest the best care and predict future outcomes, but in reality, the information they contain is at best an approximation of a person’s actual well-being at any given time and therefore fail to be truly useful.

+AI
+AI
+data
+Design
+Future of Health
+future of health 2018
+Health
+Healthcare
+machine learning
+technology
+wearable technology
+wellness

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