IKEA Campaign Lets You Make Your Own Game Of Thrones Cape

IKEA Campaign Lets You Make Your Own Game Of Thrones Cape
Advertising

The furniture retailer released how-to instructions after it was revealed that the show's costume designer had repurposed IKEA rugs for costumes

Emma Hutchings
  • 18 august 2017

IKEA has released simple three-step instructions for turning one of its products, a sheepskin rug, into a cape like those worn by Jon Snow and the men of the Night’s Watch on HBO’s Game of Thrones. The dark brown rug, called SKOLD, retails in the U.S. for $249 and is described on the website as “soil-repellent and durable.”

Game of Thrones costume designer Michele Clapton revealed in a recent interview that these IKEA rugs were used to create the actors’ costumes. So IKEA’s ad agency SMFB developed pictogram instructions, matching the classic IKEA style, that detail how to make a cape using SKOLD and a pair of scissors.

IKEA

IKEA has released simple three-step instructions for turning one of its products, a sheepskin rug, into a cape like those worn by Jon Snow and the men of the Night’s Watch on HBO’s Game of Thrones. The dark brown rug, called SKOLD, retails in the U.S. for $249 and is described on the website as “soil-repellent and durable.”

+advertising
+Design
+Entertainment
+Fashion
+game of thrones
+home
+ikea
+retail
+technology
+television

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