A new marketing campaign for the popular children's film has billboards in select cities that react to the environment

Emojis have moved to the small screens of our phones to the big screen of our theaters in the new animated film “The Emoji Movie”. Now, kids and parents will be able to meet the emoji characters from the film on the way to the movie theater. In a clever new marketing campaign for the movie, new billboards have been made with the different emoji characters reacting in real time to the environment they are in.

Lamar advertising has developed the outdoor digital campaign to react to traffic and weather. For example, if the traffic is congested, drivers will be met with a meh expression from the main character Gene and the poop emoji. However, if the traffic is good, people will be smiling along with the emoji character Smiler. If it is raining, the billboard even goes as far as to rain cats and dogs.

This isn’t the first time Lamar has developed this kind of campaign, they had a similar billboard for the film “Baywatch” that also changed the display based on the weather. This could prove to be an effective method for film campaigns going forward. The billboard ran in major cities such as Chicago, Boston, and Dallas. “The Emoji Movie” is in theaters now.

Lamar

Emojis have moved to the small screens of our phones to the big screen of our theaters in the new animated film “The Emoji Movie”. Now, kids and parents will be able to meet the emoji characters from the film on the way to the movie theater. In a clever new marketing campaign for the movie, new billboards have been made with the different emoji characters reacting in real time to the environment they are in.

Lamar advertising has developed the outdoor digital campaign to react to traffic and weather. For example, if the traffic is congested, drivers will be met with a meh expression from the main character Gene and the poop emoji. However, if the traffic is good, people will be smiling along with the emoji character Smiler. If it is raining, the billboard even goes as far as to rain cats and dogs.