Signs of the Times places large banners in scenic locations showing other places people also liked

Creatives Scott Kelly and Ben Polkinghorne made a witty project based on collaborative filtering recommendation algorithms. Signs of the Times blurs the line between physical and digital, bringing internet suggestions into real-world locations with banners like those you'd typically see online.

Large signs were put up in scenic locations around New Zealand, featuring “People who like this also liked…” recommendations for those who go there, informing them about similar places they could visit.

Signs of the Times

Creatives Scott Kelly and Ben Polkinghorne made a witty project based on collaborative filtering recommendation algorithms. Signs of the Times blurs the line between physical and digital, bringing internet suggestions into real-world locations with banners like those you'd typically see online.

Large signs were put up in scenic locations around New Zealand, featuring “People who like this also liked…” recommendations for those who go there, informing them about similar places they could visit.