The popular messaging app company has also created a line of smart speakers to compete with Amazon's Echo

For international communication, many smartphone owners favor the messaging app known as Line. Founded in Japan, Line grew an audience in Europe and across Asia. The company wishes to continue its global expansion with a newly established flagship store in Times Square in New York. The products featured in the store correspond to characters found in the app’s library of stickers that users can send to each other, such as Brown the Bear.

Line plans to use the familiarity of these characters to launch its new AI-powered speaker system, which is similar to Amazon’s Echo. The speakers stand out from other virtual assistants because of their quirky design, modeled after the cartoon messaging characters. The speaker features a character face on top with the grille on the bottom.

Line’s first speakers will be released this fall in Asia.

Line

For international communication, many smartphone owners favor the messaging app known as Line. Founded in Japan, Line grew an audience in Europe and across Asia. The company wishes to continue its global expansion with a newly established flagship store in Times Square in New York. The products featured in the store correspond to characters found in the app’s library of stickers that users can send to each other, such as Brown the Bear.

Line plans to use the familiarity of these characters to launch its new AI-powered speaker system, which is similar to Amazon’s Echo. The speakers stand out from other virtual assistants because of their quirky design, modeled after the cartoon messaging characters. The speaker features a character face on top with the grille on the bottom.