In Brief

KIND creates sugar statues of children to highlight how much added sugar they consume

It’s no secret that we eat way more added sugar than we should, but just how much are we all really eating? Healthy snacking company KIND decided to highlight the disturbing amount through the use of art. In an installation in Times Square, the company made several children out of sugar, each of which weigh 64 pounds, the amount of added sugar U.S. children consume per year.

On top of that, there are a mountain of sugar boxes meant to symbolize the 45,000 pounds that purportedly U.S children eat every five minutes. The installation also promotes the brand’s children’s snacks which do not use added sugar. Drew Nannis, head of integrated communications at KIND, hopes the art will get people to look a little more closely at the nutrition information on kid’s snacks: “When we looked at the fruit snacks category we saw a trend of people not really knowing what they were getting and thinking products maybe had more fruit in them than they did.”

KIND

It’s no secret that we eat way more added sugar than we should, but just how much are we all really eating? Healthy snacking company KIND decided to highlight the disturbing amount through the use of art. In an installation in Times Square, the company made several children out of sugar, each of which weigh 64 pounds, the amount of added sugar U.S. children consume per year.

On top of that, there are a mountain of sugar boxes meant to symbolize the 45,000 pounds that purportedly U.S children eat every five minutes. The installation also promotes the brand’s children’s snacks which do not use added sugar. Drew Nannis, head of integrated communications at KIND, hopes the art will get people to look a little more closely at the nutrition information on kid’s snacks: “When we looked at the fruit snacks category we saw a trend of people not really knowing what they were getting and thinking products maybe had more fruit in them than they did.”