McDonald’s Gets Couture Packaging From Famous Designer

McDonald’s Gets Couture Packaging From Famous Designer
Advertising

Julien Macdonald created a new, luxurious box for the brand's latest burgers in the UK

Sara Roncero-Menendez
  • 29 august 2017

‘Couture is not the word most people associate with fast food chain McDonald’s, but in a new collaboration with renowned designer Julien Macdonald. Macdonald created a specially designed box in a chic black and gold design, though only 1000 will be available in McDonald’s restaurants around the U.K. The boxes will house the franchise’s new gourmet burgers: The Classic, The BBQ and The Spicy.

However, to get one of the boxes, hopefuls will have to sign up to win tickets on the chain’s website. There is also a specially embellished box that is on display in the Leicester Square location. MacDonald explains in an interview in Express how the look is meant to play with people’s expectations: “The design of the box is very very glamorous, very glitzy, a bit rock ‘n’ roll and shows my love of metallic and baroque – things that are quite over the top. It’s something you’d never expect to find on a burger box.”

Watch the announcement of the collection below:

 

‘Couture is not the word most people associate with fast food chain McDonald’s, but in a new collaboration with renowned designer Julien Macdonald. Macdonald created a specially designed box in a chic black and gold design, though only 1000 will be available in McDonald’s restaurants around the U.K. The boxes will house the franchise’s new gourmet burgers: The Classic, The BBQ and The Spicy.

+advertising
+Compelling Packaging
+couture
+Design
+Europe
+Food
+home
+mcdonalds
+technology
+UK

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