This Experimental Service Hopes To Turn Your City’s Streets Into A News Homepage

This Experimental Service Hopes To Turn Your City’s Streets Into A News Homepage
Retail

OtherWorld is a pilot project in Manchester, UK that offers targeted news stories based on the readers geo-location

Emma Hutchings
  • 21 august 2017

OtherWorld is a next generation news experiment that lets people discover the nearest news to them, which is currently piloting in Manchester, UK. Made by Like No Other, and backed by Google, OtherWorld uses the latest beacon technology to create location-based storytelling experiences, in order to engage people in local news by helping them explore the world around them like never before.

This new type of news helps people discover relevant stories they haven’t heard about in an unexpected way. Highly-targeted stories are delivered directly to people’s mobile phones using Bluetooth technology whenever they walk near them. This service is free and doesn’t require an app.

otherworld-manchester.jpg

Once it has been set up, any stories they walk by appear as a silent notification on their phone, and when they walk out of range they simply fade away. The OtherWorld blog explains the process:

“Walk around Manchester and you’ll receive stories on your mobile based on what’s happened or happening nearby. When you fall out of range those stories will disappear. As you pass another storytelling point, new ones will magically pop up on your phone. We call it fluid news serving fluid communities – stories that change with their audience.”

Their first batch of pilot locations includes the Northern Quarter, Piccadilly Gardens, Oxford Road, and Albert Square. Each area attracts different types of people for different reasons, at different times of the day. The places have been selected because they are home to events, attractions, organisations, and communities with something interesting to say. They are also key walkways or transport hubs into in the city for people who might need some inspiration or information about the day ahead.

You can check out the introductory video for OtherWorld below:

OtherWorld

OtherWorld is a next generation news experiment that lets people discover the nearest news to them, which is currently piloting in Manchester, UK. Made by Like No Other, and backed by Google, OtherWorld uses the latest beacon technology to create location-based storytelling experiences, in order to engage people in local news by helping them explore the world around them like never before.

+Automotive
+bluetooth
+cities
+Europe
+Google
+home
+manchester
+Media & Publishing
+mobile
+News
+technology
+UK

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