Tostito’s Lucky Bags Are Blessed With Every NFL Team’s Pre-Game Superstition
Open those bags of chips and unleash the good luck charm for your favorite NFL team this football season!
Football season is in full-swing and Tostitos is in full support mode by creating newly designed packages called Lucky Bags—a campaign by Goodby Silverstein & Partners. These bags were inspired by each NFL team’s ritual or superstition.
Tostitos invites all NFL fans to join in the fun. For them, it’s all about “helping you help your team win.” These lucky bags actually have a Snapchat code that will direct fans to a video. This video shows how each Tostitos chips bag becomes a lucky one through a team’s special winning ritual or superstition. For the Houston Texans, Jadeveon Clowney was motivating each bag. For the New York Giants, each bag tapped on the Giants Pride sign. And for the Chicago Bears, the bags were given a Lucky Bear pep talk.
PSFK is proud to host a special half-day conference with expert speakers on new opportunity in brick & data retail
A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”