Pantone Honors Prince With His Own Shade Of Purple

Pantone Honors Prince With His Own Shade Of Purple
Advertising

The custom color was developed in partnership with the pop icon's estate

Lauren Kirkwood
  • 21 august 2017

Pantone has released a brand new color to recognize pop icon Prince’s contributions to music, art, fashion and culture. The color, dubbed Love Symbol #2, is a deep purple hue that the company said was designed to be “emblematic of Prince’s distinctive style.”

The shade’s name is a nod to the “love symbol” formed of a combination of the universal symbols for male and female that Prince, who died last year, used for some time instead of a name. The pop star was long associated with the color purple, and he starred in and composed the soundtrack for the 1984 film Purple Rain.

The Pantone Color Institute, a consulting branch of Pantone that creates custom colors and advises companies on brand identity issues, created the Love Symbol #2 shade in consultation with Prince’s estate.

Love Symbol #2

Pantone has released a brand new color to recognize pop icon Prince’s contributions to music, art, fashion and culture. The color, dubbed Love Symbol #2, is a deep purple hue that the company said was designed to be “emblematic of Prince’s distinctive style.”

+advertising
+apparel
+Arts & Culture
+arts & culture
+Design
+Fashion
+Music
+pantone

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.