The Emilio Pucci pop-up shop is selling limited edition swimsuits in cities around the Mediterranean

Italian design brand Emilio Pucci is bringing its bathing suits to the beach with a pop-up bikini shop in Cannes, which launched during the city’s world-famous film festival. The shop consists of a changing room set up with Pucci bikini tops and bottoms in 19 exclusive prints, including both brand new and classic designs.

The pop-up shop is spending the summer migrating to other scenic beach locations around the Mediterranean, including Beirut, Capri, Mykonos, Taormina, Saint-Tropez and Porto Cervo. The summer collection featured at the shop will also be available for a short time for consumers to purchase online.

Emilio Pucci

Italian design brand Emilio Pucci is bringing its bathing suits to the beach with a pop-up bikini shop in Cannes, which launched during the city’s world-famous film festival. The shop consists of a changing room set up with Pucci bikini tops and bottoms in 19 exclusive prints, including both brand new and classic designs.

The pop-up shop is spending the summer migrating to other scenic beach locations around the Mediterranean, including Beirut, Capri, Mykonos, Taormina, Saint-Tropez and Porto Cervo. The summer collection featured at the shop will also be available for a short time for consumers to purchase online.