PSFK 2017: What The Supermarket Could Look Like In 2065

PSFK 2017: What The Supermarket Could Look Like In 2065
Food & Beverage

At PSFK 2017, Studio Industries CEO Mike Lee teleported us in a time machine to the grocery store of the future, where experiences will reign over products

PSFK
  • 3 august 2017

When you think about how much the digital age has transformed the world around us—how Netflix has disrupted the film industry, Spotify the music industry, Apple the telecommunications industry—the one industry that seems to be left in the dust while everyone else is riding off into the sunset is the food industry. We’re used to going to places like the Apple store to interact with products and be inspired by them, but very little of our trips to the grocery store result in some sort of learning or mind-stimulating experience. Studio Industries and Food Market founder Mike Lee, however, believes the future of food is finally having its a-ha moment. In his words, the food industry looks just like Silicon Valley, except it’s 10 years behind and twice as slow. Why? Because food is a tangible physical thing and not just pixels, and therefore, is more capital intensive.

Studio Industries CEO Mike Lee took to the stage at PSFK 2017 to discuss his predictions on what the future supermarket will look like and that the key to the food industry of tomorrow is to offer an experience over products.

Here are some of the key takeaways:

Institutionalize the idea of dreaming

Where are the dreamers and concepts in food? The food industry should follow in the footsteps of the automotive industry by having a team devoting to dreaming and putting out concepts out there, that are concept food products.

Be ambitious and optimistic about the future

With Studio Industries and the Future Market, Mike brought to life the ideas that he wanted to see in food and developed a conceptual grocery store as a place for these concept food products to exist.

Build conceptual products and experiences that explore the implications of change

Mike took the big issues of climate change, population growth, hunger, nutrition and food waste and distilled them into boxes on shelves that people can actually consume.

When you think about how much the digital age has transformed the world around us—how Netflix has disrupted the film industry, Spotify the music industry, Apple the telecommunications industry—the one industry that seems to be left in the dust while everyone else is riding off into the sunset is the food industry. We’re used to going to places like the Apple store to interact with products and be inspired by them, but very little of our trips to the grocery store result in some sort of learning or mind-stimulating experience. Studio Industries and Food Market founder Mike Lee, however, believes the future of food is finally having its a-ha moment. In his words, the food industry looks just like Silicon Valley, except it’s 10 years behind and twice as slow. Why? Because food is a tangible physical thing and not just pixels, and therefore, is more capital intensive.

+Apple
+Automotive
+climate change
+consumer goods
+Food
+food waste
+hunger
+nutrition
+psfk 2017
+Public
+retail
+supermarket
+Sustainability
+technology
+USA

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.