Smart Packaging Could Provide A Wealth Of Information About Food Items

Smart Packaging Could Provide A Wealth Of Information About Food Items

A new partnership is seeking to incorporate NFC technology into bottles and cartons

Matt Vitone
  • 15 august 2017

A tap of the phone might soon be all it takes to find out detailed information about your favorite foods thanks to smart packaging that uses NFC (Near Field Communication) technology. This week, the NFC Forum—the trade group which promotes the short-range wireless technology—announced a new partnership with the Active & Intelligent Packaging Industry Association (AIPIA) to create interactive labels on food and other packaged consumer products to provide information, lower costs, reduce waste and increase profitability for stores.

The packaging has a wide range of potential uses, from alerting customers with food sensitivities to potential allergens to making check out quicker by batch scanning items rather than scanning each one by one. Unlike QR codes, which require a separate app to use, NFC technology is simply tap and receive—no additional steps need to be taken.

The announcement from the NFC Forum is just another example of the way technology is changing the grocery store experience. From automated food pickup to inferred payments that let customers grab what they want without waiting in line, new technologies are speeding up the process and giving consumers a better understanding of what they are eating and what it costs.

Currently, there is no word on when the technology will hit grocery stores or if any brands have signed on to use it. NFC is already compatible with hundreds of millions of contactless cards and readers worldwide, so the potential is certainly there.


+grocery stores
+nfc forum
+NFC technology

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Melissa Gonzalez is the CEO and Founder of The Lionesque Group, which has produced over 100 pop-up retail experiences in New York City, LA, Austin, Puerto Rico and The Hamptons. The Lionesque Group guides clients throughout the entire lifecycle of the pop-up experience. Melissa is a regular guest on ABC News Radio where she discusses retail and marketing trends. She is also the author of The Pop-Up Paradigm: Building Human Connections in a Digital Age.


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