A new partnership is seeking to incorporate NFC technology into bottles and cartons

A tap of the phone might soon be all it takes to find out detailed information about your favorite foods thanks to smart packaging that uses NFC (Near Field Communication) technology. This week, the NFC Forum—the trade group which promotes the short-range wireless technology—announced a new partnership with the Active & Intelligent Packaging Industry Association (AIPIA) to create interactive labels on food and other packaged consumer products to provide information, lower costs, reduce waste and increase profitability for stores.

The packaging has a wide range of potential uses, from alerting customers with food sensitivities to potential allergens to making check out quicker by batch scanning items rather than scanning each one by one. Unlike QR codes, which require a separate app to use, NFC technology is simply tap and receive—no additional steps need to be taken.

The announcement from the NFC Forum is just another example of the way technology is changing the grocery store experience. From automated food pickup to inferred payments that let customers grab what they want without waiting in line, new technologies are speeding up the process and giving consumers a better understanding of what they are eating and what it costs.

Currently, there is no word on when the technology will hit grocery stores or if any brands have signed on to use it. NFC is already compatible with hundreds of millions of contactless cards and readers worldwide, so the potential is certainly there.

NFC Forum | AIPIA

A tap of the phone might soon be all it takes to find out detailed information about your favorite foods thanks to smart packaging that uses NFC (Near Field Communication) technology. This week, the NFC Forum—the trade group which promotes the short-range wireless technology—announced a new partnership with the Active & Intelligent Packaging Industry Association (AIPIA) to create interactive labels on food and other packaged consumer products to provide information, lower costs, reduce waste and increase profitability for stores.