Target Tests Out A New, More Shopper-Friendly Design

Target Tests Out A New, More Shopper-Friendly Design
Design

Target revealed a new layout in a Minneapolis store with an upgraded design to entice customers

Sara Roncero-Menendez
  • 30 august 2017

The Target aesthetic may soon be changing, as the company is testing out a new design in one of its Minneapolis stores. The new look included an updating of the overall decor used in the store, like wood-plank walls and LED lighting.

Sections like Beauty and Home Goods have been redesigned to look more like separate little shops within the larger footprint, increasing the distinctions between different areas of the store. The new store also places food and beverages, including a grab-and-go section for people in a rush, in the front of the store for easy access. This particular store even has a “Made in MN” section full of locally sourced products and goods. This store is just one of 45 that have gotten the remodel so far, with 65 more to receive the upgrade this fall. Target’s goal is to remodel over one-third of its stores by the end of 2019.

Target

The Target aesthetic may soon be changing, as the company is testing out a new design in one of its Minneapolis stores. The new look included an updating of the overall decor used in the store, like wood-plank walls and LED lighting.

+Brand Development
+Brand Development
+Design
+home
+minneapolis
+retail
+store design
+target
+USA

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