The U.N. Is Using Facebook To Tell Real Stories From Conflict Areas

The U.N. Is Using Facebook To Tell Real Stories From Conflict Areas

In order to get real stories out there, the UN is using Facebook's augmented reality tools to connect people around the world

Sara Roncero-Menendez
  • 29 august 2017

Although the U.N. often uses social media to get people involved in crises around the world, they’re taking a 180 degree opposite approach on their new #NotATarget campaign. In collaboration with agency VML, the campaign uses Facebook Live and the Camera Effects tool to help civilians and aid workers tell their stories from the specific conflict zones.

Launching on August 19, also known as World Humanitarian Day, the campaign aims to get the socially connected involved in some of the many struggles affecting men, women, and children all across the world. The campaign’s video also points viewers to a website where they can sign a petition to urge world leaders to protect civilians caught in armed conflicts.

Watch the video for this new campaign below:


+augmented reality
+the u.n.
+United Nations
+world humanitarian day

More in advertising


Super Glue Popup Lets Shoppers Test The Strength Of The Product

Krazy Glue proves to holiday shoppers the reliability of their super glue product by hanging heavy items off the ground at a popup location

15 December 2017

Watch NBA Games Stream Live On Twitch With Interactive Fan Commentary

Up to six NBA G League games will be shown each week, with streamers giving their own commentary

15 December 2017

The Latest


PSFK is proud to host a special half-day conference with expert speakers on new opportunity in brick & data retail

January 17, 2018 | New York City

Colin Beavan, author of No Impact Man and How To Be Alive, divulges the one thing that the majority of happy, successful people have in common

September 27, 2017
No search results found.