In order to get real stories out there, the UN is using Facebook's augmented reality tools to connect people around the world

Although the U.N. often uses social media to get people involved in crises around the world, they’re taking a 180 degree opposite approach on their new #NotATarget campaign. In collaboration with agency VML, the campaign uses Facebook Live and the Camera Effects tool to help civilians and aid workers tell their stories from the specific conflict zones.

Launching on August 19, also known as World Humanitarian Day, the campaign aims to get the socially connected involved in some of the many struggles affecting men, women, and children all across the world. The campaign’s video also points viewers to a website where they can sign a petition to urge world leaders to protect civilians caught in armed conflicts.

Watch the video for this new campaign below:

U.N.

Although the U.N. often uses social media to get people involved in crises around the world, they’re taking a 180 degree opposite approach on their new #NotATarget campaign. In collaboration with agency VML, the campaign uses Facebook Live and the Camera Effects tool to help civilians and aid workers tell their stories from the specific conflict zones.

Launching on August 19, also known as World Humanitarian Day, the campaign aims to get the socially connected involved in some of the many struggles affecting men, women, and children all across the world. The campaign’s video also points viewers to a website where they can sign a petition to urge world leaders to protect civilians caught in armed conflicts.