Blippar added a feature to its augmented reality app that lets a user investigate another person's highlights about themselves

Augmented reality startup Blippar created a new feature for their image recognition app, Halos, that allows a user to turn their face into a digital billboard, of sorts, and display highlights about their interests and personality. The feature only works between two people who have the app and an updated Halos profile. Blippar originally released this feature last year, though it only operated by scanning an image of a celebrity’s face.

The Blippar app works by having a user scan objects around them. When someone goes to Blipp—Blippar’s word for scanning an object—an item, the app pulls up generic information about it. So, by Blipping a can of soda, a user will see numerous links about beverage cans and a Wikipedia page about it. This Blipped object goes into the user’s history for them to return to whenever they want and review the information. If someone Blipps a product with a recognized brand on it, a quick advertisement pops up about the product (along with a recipe, if the product is food related). Sometimes the app is able to pull up information about specific items, but not always.

With the new Halos feature, users can learn about others from the information in their virtual profile. The process works the same as Blipping an object: a user scans a person face with their mobile device and pulls up what person posted about themselves. The information shows up as small floating bubbles around the their head. The feature is intended to spark conversation between, say, two users who discover that they enjoy similar genres of music.

In the future, Blippar wants to develop the AR app so it provides information for any object a user encounters in the physical world. For example, if a user were to scan a movie poster they would receive information about the company that produced it, its release date, who stars in it and much more. The current version of Blippar does this, but only on specific objects. Right now, the startup wants to show off the app’s scanning capabilities to other companies interested in investing in augmented reality.

Blippar released the beta version Halos and made it available for everyone to download from the iOS and Android store.

Halos

Augmented reality startup Blippar created a new feature for their image recognition app, Halos, that allows a user to turn their face into a digital billboard, of sorts, and display highlights about their interests and personality. The feature only works between two people who have the app and an updated Halos profile. Blippar originally released this feature last year, though it only operated by scanning an image of a celebrity’s face.

The Blippar app works by having a user scan objects around them. When someone goes to Blipp—Blippar’s word for scanning an object—an item, the app pulls up generic information about it. So, by Blipping a can of soda, a user will see numerous links about beverage cans and a Wikipedia page about it. This Blipped object goes into the user’s history for them to return to whenever they want and review the information. If someone Blipps a product with a recognized brand on it, a quick advertisement pops up about the product (along with a recipe, if the product is food related). Sometimes the app is able to pull up information about specific items, but not always.