Vice And Airbnb Are Teaming Up To Offer Themed Travel Packages

Vice And Airbnb Are Teaming Up To Offer Themed Travel Packages
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Vice and Airbnb have formed a partnership to offer travelers special trips designed by the media company

Ivanha Paz
  • 23 august 2017

The expert in digital media, VICE, is partnering with Airbnb to take their “edgy news source” concept into the world of tourism, while the online lodging service continues their efforts to market experiences, not just a room to stay in.

Through the partnership, called VICE Experiences, Airbnb is offering travel packages inspired and designed by VICE with Airbnb accomodations. To kick off the new venture the companies are marketing a contest in which 100 winners will get to go on one of the trips to one of four destinations: South Africa, Paris, Tokyo or New York City. The first packages include a peak into electronic music scene in Cape Town led by DJs Spoek Mathambo and Yolanda Fyrus, a tour of Tokyo’s LGBTQ nightlife culture and an inside look at the Voguing dance world in Harlem. In Paris, the tour will focus on cabaret and burlesque events.

As of yet, neither has clarified whether Airbnb will continue to offer these packages or new ones after the contest is over, but if it did, it would charge an extra fee on top of lodging expenses.

“Vice has long gone all over the world to find the most unique stories with reporters on the ground, but we have never given our audience a chance to experience it,” said Spencer Baim, Vice’s chief strategy officer.

VICE | Airbnb

The expert in digital media, VICE, is partnering with Airbnb to take their “edgy news source” concept into the world of tourism, while the online lodging service continues their efforts to market experiences, not just a room to stay in.

+advertising
+Africa
+Airbnb
+Asia
+Brand Introduction
+cities
+Entertainment
+Europe
+hospitality
+japan
+LGBT
+Luxury
+Music
+NYC
+Paris
+retail
+South Africa
+technology
+tokyo
+tourism
+travel
+USA
+vice

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