In Brief

The advertisement incorporates the popular animated images to appeal to a younger crowd of consumers

A new ad campaign for Brahma, the most popular beer in Argentina, is designed to catch the eye of 18- to 24-year-old consumers of the beverage by poking fun at the proliferation of gifs in today’s pop culture.

Buenos Aires-based creative agency Santo created the advertisement, which features a series of gifs, or animated pictures. One of the gifs shows a man being kicked in the head by a horse. The image plays on a loop, until the man proclaims that there is “a time to gif and a time to live” and leaves to drink Brahma beer with his friends.

The short piece was directed by Armando Bo, who was the screenwriter of the movie Birdman, which won the Oscar for Best Picture in 2015. It was produced by Buenos Aires-based Rebolucion.

Brahma ad

A new ad campaign for Brahma, the most popular beer in Argentina, is designed to catch the eye of 18- to 24-year-old consumers of the beverage by poking fun at the proliferation of gifs in today’s pop culture.

Buenos Aires-based creative agency Santo created the advertisement, which features a series of gifs, or animated pictures. One of the gifs shows a man being kicked in the head by a horse. The image plays on a loop, until the man proclaims that there is “a time to gif and a time to live” and leaves to drink Brahma beer with his friends.